369 reviews

Texture Essentials

6.8 fl oz + 0.1 oz
Transforms Flat Hair, Instant Volume & Texture Science-Backed Naturally-Derived Ingredients

Free Shipping $30+

60-Day Satisfaction Guarantee

3,000,000+ have already chosen BASED

Because confidence shouldn't come at the cost of your health.

  • Instant Volume & Texture

    Transforms flat hair in seconds.

  • High-Performance Formula

    Every ingredient chosen with intention.

  • Naturally-Derived Ingredients

    Formulated without Parabens.

  • Science-Backed

    Peak performance with no compromise.

MAKE THE SWITCH NOW
Free Shipping $30+ 60-Day Satisfaction Guarantee

SIMPLE, EFFECTIVE, BASED

The Key Ingredients

Natural volume & matte texture

Naturally-Derived Ingredients Science-Backed 60-Day Satisfaction Guarantee
MAKE THE SWITCH NOW
Free Shipping $30+ 60-Day Satisfaction Guarantee

Frequently Asked Questions

US Delivery Times

Shipping is FREE on all orders $30+. We aim to ship your order the next business day.

United States: 3-9 working days.

The BASED Guarantee

Our 60-day satisfaction guarantee covers every order. To find out more, see our Return Policy.

  • Free Shipping $30+
  • 60-Day Satisfaction Guarantee

Because confidence shouldn't come at the cost of your health.

3,000,000+

Have already chosen BASED.

Because confidence shouldn't come at the cost of your health.

369 Reviews
Linzy D. Verified
My son loves how his straight hair looks after using!
Sonia P.
The best my hair has ever looked!
Kim L. Verified
Texturizes my hair like crazy, works really well
Angel P. Verified
The sea salt spray is really nice I’m waiting to use the texture powder but I’m waiting to let my hair grow out more since I had recently buzzed it but in do time I’ll use it nonetheless amazing company and products overall
Aiden S. Verified
Really great products, much better than the cheap stuff and makes my hair feel less crusty
Hunter E. Verified
These feel very good in the hair, doesn't make your hair hard and rough like other ones do.
Dongyun Q. Verified
Shampoo didnt make hair flat and smelled great
Mary Grace A. Verified
gives me lots of texture and volume! my hair was soo flat and straight, but it gave me texture sea salt spray texturizes and volumizes, the texture powder held it in place! great combo and products.
Maria A. Verified
It puts a good volume in my flat hair
Amy Q. Verified
Love how it hold up all day
Petar N.
I would recommend this to everyone!
Elijah R. Verified
It was great better than the products I had before
Jordan B. Verified
Based is a great company I started useing it daily and it made my hair look so much better and it gave my hair so much texture i will never go back to any other product's.
Chase H. Verified
Products are amazing, but it drys your hair out a little bit too, so conditioner the days you shampoo. Shipping also takes a extra day or two, even if you live in California
Juan R. Verified
Fixed my flat straight hair and gave it so much texture!
Carol S. Verified
The hold on the texture powder and beachy look from the sea salt spray is really nice
Sonia P.
It took long to arrive but after using it I didn't really matter cause it worked well.
Karam Oddai A. Verified
Very good and suits my hair
Eric G. Verified
It gives my hair the perfect texture