BEST FOR:

All Hair Types

All Lengths

Shampoo

Q: What if it's not a fit for me?

Don't worry - that's why we created the BASED Guarantee . Although most customers never use it, we understand sometimes a product might not be a perfect fit.

8.45 fl oz | 250 ml

Science-Backed

Cleanses Gently Without Overstripping

Naturally Derived Fragrance

Free Shipping $30+

60-Day Satisfaction Guarantee

3,000,000+ have already chosen BASED

Because confidence shouldn't come at the cost of your health.

Naturally-Derived Ingredients
Formulated without parabens & sulfates.
High-Performance Formula
Engineered to deliver with no compromise.
Naturally Derived Fragrance
Scented with essential oils.
Balances pH Levels
For a scalp that feels clean & fresh.
Science-Backed
Peak performance with no compromise.
Preserves Natural Oils
Gently cleanses without overstripping.

MAKE THE SWITCH NOW

Free Shipping $30+

60-Day Satisfaction Guarantee

SIMPLE, EFFECTIVE, BASED.

The Key Ingredients

Coconut Oil

Nourishes hair, adds shine, and supports a healthy-feeling scalp.

Aloe Vera

Soothes and conditions the scalp for a calm, hydrated feel.

Avocado Oil

Moisturizes the scalp and helps maintain a nourished feel.

Vitamin E

Protects scalp from oxidative and environmental stress.

Naturally-Derived Ingredients

Science-Backed

60-Day Satisfaction Guarantee

MAKE THE SWITCH NOW

Free Shipping $30+

60-Day Satisfaction Guarantee

Frequently Asked Questions

Will this work for my hair type and scalp?

Yes, BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.

Will it leave my hair feeling dry or stripped?

No. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.

Can I use it every day? What about color-treated hair?

Absolutely. It's pH-balanced, gentle, and made without harsh chemicals, so it's gentle enough for daily use and helps protect color-treated hair over time like most "daily" shampoos do.

Can it help with flakes, itching, or scalp irritation?

A lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them, just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.

Does it contain synthetic fragrance or harsh chemicals?

Not a single one. BASED is scented with essential oils (not with cheap, synthetic fragrance like others) and formulated without parabens, phthalates, sulfates, or endocrine disruptors. Nothing that doesn't belong on your body.

What makes BASED different from drugstore shampoos or big brands?

Most shampoos are built for profit, not people. They use the cheapest ingredients that smell strong and foam fast, but can dry out your hair & scalp, fade your color, and cause long-term buildup. BASED uses only high-performance, non-toxic ingredients that deliver real results without compromise.

Does it lather like regular shampoo?

Yes, but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better, they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo, the second pass will lather more but it's not necessary.

What if it's not a fit for me?

Don't worry - that's why we created the BASED Guarantee. Although most customers never use it, we understand sometimes a product might not be a perfect fit.

Pause scrolling guarantees

Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee

Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee

Naturally-Derived Ingredients

Overstrips Natural Oils

Refreshes Hair & Scalp

Contains Parabens

Contains Sulfates

Can Dry Out Hair & Scalp

Because confidence shouldn't come at the cost of your health.

3,000,000+

Have already chosen BASED.

Because confidence shouldn't come at the cost of your health.

446 Reviews

Kari N.

18/08/2024

This shampoo would be best described magical clean formula, Based is the best shampoo I’ve used it a long time It left my hair, feeling light and silky while also preserving its natural oils and texture. Along with the clean formula Based is also complimented by its delicious peppermint smell. Truly, the best shampoo on the market. Worth the investment. Although I will say 35$ for a rather tiny bottle is a fairly overpriced. Still worth it for everything mentioned!

Tzar P.

22/08/2024

When i tell you this shampoo and conditioner is the best. IT ISSS!!! First off the shampoo was super gentle and didn’t take away all my natural oils unlike other brands that make my scalp dry and irritated giving me flakes. And the conditioner was amazing also! It gave back all moisture i lost without weighing my hair done but also making it extremely soft. Based will always be my brand from now on.

Jack W.

27/03/2026

The shampoo is very light on my scalp which is good since I have straight hair and use products often. Other shampoos used to make my hair pin straight but now I still have some texture left and is easier to style now. The conditioner is very moisturizing and both the shampoo and conditioner smell amazing with the peppermint oil. The only thing I would recommend to based is to add another cleaning agent for a better lather.