Kaolin Clay
Creates matte texture with natural grip for ultimate styling control and hold.
BEST FOR:
Straight to Wavy Hair
2-8 Inches
Straight to Wavy Hair
2-8 Inches
Hair Clay
3 oz | 85 gScent:
Transforms Flat Hair, Instant Volume & Texture
Strong All Day Hold
Naturally-Derived Ingredients
Free Shipping $30+
60-Day Satisfaction Guarantee
Natural Matte Textured Looks
Without the overly stiff feel or buildup.
Naturally-Derived Ingredients
Formulated without parabens & petroleum.
High-Performance Formula
Engineered to deliver with no compromise.
All-Day Strong Hold
Strong flexible hold without heavy buildup.
Scalp & Skin-Safe
Gentle & effective. Zero compromise.
Naturally Derived Fragrance
Scented with our signature scent.
Nothing To Hide
Every ingredient listed. Every one intentional.
MAKE THE SWITCH NOW
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
SIMPLE, EFFECTIVE, BASED.
The Key Ingredients
Bentonite Clay
Boosts volume while drawing out excess oil, dirt, and product buildup from hair.
Beeswax
Delivers lasting structure with a strong, flexible hold that stays all day.
Shea Butter
Softens and conditions both hair and scalp without adding shine or greasiness.
Naturally-Derived Ingredients
Science-Backed
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Frequently Asked Questions
Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.
BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair, it’s not ideal for long or very curly hair.
Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.
No. Even though it’s oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation, without the shine.
Yes. It’s oil-based but non-greasy, and rinses clean with shampoo, no scrubbing, no residue.
We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.
It's lightly scented with our naturally-derived fan-favorite scent: Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.
Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo, which is a mix of BASED Hair Clay and BASED Texture Powder.
Don't worry - that's why we created the BASED Guarantee. Although most customers never use it, we understand sometimes a product might not be a perfect fit.
US Delivery Times
Shipping is FREE on all orders $30+. We aim to ship your order the next business day.
United States: 3-9 working days.
The BASED Guarantee
Our 60-day satisfaction guarantee covers every order. To find out more, see our Return Policy.
- Free Shipping $30+
- 60-Day Satisfaction Guarantee
Naturally-Derived Ingredients
Overly Stiff & Unstylable
Strong All Day Hold
Natural Matte Textured Look
Easy & Fast To Apply
Cheap Synthetic Fragrance
Ingredient Transparency
Can Dry Out Hair
Because confidence shouldn't come at the cost of your health.
3,000,000+
Have already chosen BASED.
Because confidence shouldn't come at the cost of your health.
720 Reviews
Marius M. Verified
12/03/2026
My hair was flat back then. I used old spice which was very harsh on my hair it made my hair super oily throughout the day and even though it smelled good, it even made me bald overtime. I used harsh shampoo and conditioner until I met based. I could never style my hair the way I wanted to. As I said, my hair would always be flat. It would also be really dry until I started using based. Now I own every single product except for the toiletry bag, scalp scrubber, and the towel. My hair is now heal...
Fabian B.
22/02/2026
I love it before I used a cheap clay from Boots now that ive made the switch to Based clay I absolutely love it my hair has so much texture with the clay sea salt spray combo it had a good hold with that matte look absolutely recommend
Aidan H.
26/02/2026
The BASED Bodyworks hair clay is amazing. It has strong hold but still feels natural, not stiff or crunchy. It gives great texture with a clean matte finish, and it lasts all day. Definitely one of my favorite styling products!
Mattias S. Verified
28/11/2024
I been using the clay for the past 2 days and it doesn't disappoint the hold on it is great. Woke up the next day with my hiar still the same W based
Pops P. Verified
28/02/2026
Applying it was easy and it was amazing my hair smelled great and felt healthy and gave me volume and hold
Elian P. Verified
27/03/2026
It is a really good product with a good hold but it has a little bit more shine to it then I thought
Gabriel M. Verified
05/03/2026
Amazing hold and texture, also great if you want a volume look with straight flat hair.
Rebecca L. Verified
24/03/2026
Very good product! My son loves it. And I like that it has a very pleasant smell.
Josue R. Verified
09/03/2026
I LOVE THIS PRODUCT IT HOLDS MY HAIR LIKE I WANT IT TOO this is a life saver
Jacob Z. Verified
11/12/2024
I only used a finger tip amount and gave me texture with a lot of hold
Fernando Pop G. Verified
21/03/2026
Best hair clay I’ve tried. Great texture and stays all day.
Christian Q. Verified
07/10/2025
Gives my hair hold and texture that i love
Ryan G. Verified
17/11/2024
It's really amazing
Ozi P. Verified
02/10/2024
This is the best product I’ve ever used, and that wait time was worth it. It gives me a soft feel in my hair and you only have to use it maybe once a week before washing it out because the texture stays after rinse. My hair isn’t stiff, and it’s easy to move around. It’s also all natural with few ingredients. It may not smell like much but it does its job. 10/10
Jo A.
21/03/2026
Amazing this has changed my hair game I used to use cheap gels but now since I made my ALL NATURAL switch i’ve been getting more compliments and I’ve just been feeling way more confident with my hair thank you so much based
Emerson Y. Verified
07/03/2026
I love how it makes my hair look, I also love the shampoo, conditioner, face cleanser, moisturizer, deodorant, and the sea salt spray but I still need the body wash please
Javi S. Verified
03/03/2026
Overall a good product. I recommend using it on damp hair and using a diffuser to get the best out of it. Only thing I would say is the ship time but it’s understandable
Brett Y. Verified
15/03/2026
The clay works good to hold a fringe in the front of my hair, and works amazing with the texture powder.
Mathis H. Verified
01/04/2026
Parfait juste livraison un peu lente ~ 3 semaines mais les produits sont incroyables
Bobby H.
08/03/2026
It holds my hair very well and if the wind blows it I can just make it fluffy again
Monte V. Verified
01/03/2026
Great product adds lots of texture and hold will get more once I run out
Oscar S. Verified
08/03/2026
After applying the clay, I often see my hairstyle in peak condition
Danielle O. Verified
25/02/2026
Product is awesome. Smells good looks good feels good
Griggsog _. Verified
04/03/2026
It works very well and adds good texture to my hair
Nolan B. Verified
25/02/2026
It works well and makes my hair really good looking
Riyaan S. Verified
05/03/2026
Quality suff! Definitely works as showed in videos
Sei S. Verified
03/03/2026
Firm hold on the hair style. Never breaks
Tony D. Verified
28/11/2024
Worked really well for my straight hair
Bryce M. Verified
26/11/2024
Really good hold and texture
Hugo A. Verified
05/03/2026
It was really easy to use
James M. Verified
28/02/2026
Love the clay great hold!
Eli A. Verified
22/03/2026
Based is the goat
Jeremiah C. Verified
28/11/2024
Works perfectly
Liliia B. Verified
21/02/2026
its good
Ivan S. Verified
31/03/2026
it works wonders, it holds well and gives me the perfect middle part combined with the texture powder and blowdryer. it smells weird not like my old clays, maybe its a different batch or ingredient or manufacturing but either way it smells smoky and still works. 4 stars because of smell
Nick C.
30/03/2026
I love this product great hold and texture great for thin fine hair me and my dad both use it I recommended it
Deniz A. Verified
24/02/2026
Very good clay smells good only I think I don’t really like it’s very hard to get out but it’s still very good
Tim K. Verified
13/03/2026
is so good but i give it 4 becuse of shipping texsas and it takes 1 month
Dario F. Verified
04/03/2026
feels natrual
Gentle & nourishing
$26.99
Hydrating & revitalizing
$26.99
Instant texture & volume
$26.99
Instant fluffy, beachy look
$26.99