FREQUENTLY ASKED QUESTIONS
Got Questions? We Got Answers.
General Questions
What makes BASED different from every other men’s brand?
BASED is built on one principle: what you put on your hair, skin, and body matters.
No cheap, harsh chemicals. No endocrine disruptors. No fillers. Just clean, high-performance formulas that actually perform, so you can both look and feel your best.
This isn't wellness marketing. This is men's care done right: real ingredients, real results, zero shortcuts.
Are BASED products non-toxic?
Our formulas are built with premium, naturally-derived ingredients, and not in a fake, greenwashed way.
Depending on what the product is meant for, we've carefully engineered the formulas to deliver results you can see and feel, and that don't come at the cost of your health.
Our blacklist of ingredients we never use is long, and on all our products you can see which are relevant to that particular one. A few amongst a very long list are parabens, sulfates, silicones, and phthalates.
The bottom line is if it doesn't serve you, it doesn't go in.
Why does being non-toxic even matter?
Because most men don't realize what they're putting on their skin daily.
Drugstore products are loaded with synthetic preservatives, hormone disruptors, and cheap fragrances, ingredients you'd never use if you knew
what they did.
We only use premium non-toxic ingredients: no filler, no shortcuts, no hidden compromises.
Why do your products cost more than drugstore brands?
Because we're not selling cheap lather and fragrance.
We use ingredients that support your skin, body, and hair routine: things like omega-rich oils, botanicals, and barrier-supporting cleansers that cost more but perform better.
This is premium personal care with zero compromise.
Who is BASED for?
Guys who want to look good, feel good, and smell good, without compromising their health.
Athletes, models, students, fathers: if you care about what you put on your body, BASED is for you.
Whether you're looking to upgrade your personal care, stop using trash, or just feel cleaner and sharper, we got you.
Are you just another white-labeled Instagram brand?
Absolutely not.
We invest heavily in formulating everything from scratch with health, safety, and performance in mind.
If it doesn't meet our internal standards, it doesn't ship. Period.
Why is it called BASED?
Because we're grounded in truth and health, not trends.
BASED means no compromise. No fake marketing. No harmful ingredients.
We build products for how men actually live, sweat, shower, and grow, and we do it clean.
What if I react badly to a product?
Health-first means being on your side if something doesn't work.
That's why we have the BASED GUARANTEE: our 60-Day Satisfaction Guarantee.
No guilt trips. If it's not right for you, we'll refund you.
What’s the best way to start?
Start with your scalp and skin: that's your foundation.
The Shampoo & Conditioner bundle is a best-seller for a reason. Or grab our Daily Skincare Duo if you want a complete face care routine from day one.
Start anywhere, there's no wrong door into a better version of yourself.
Shipping Questions
How long does shipping take?
Our products are in very high demand right now, so delivery takes a little longer than usual: most U.S. orders arrive in 3 to 9 business days. Orders placed before 8 PM Eastern on a business day count from that day; later orders, and orders placed on weekends or US holidays, count from the next business day. You can follow your order anytime on our tracking page.
Why isn’t my package here yet?
Things usually run smooth, but occasionally, carriers make mistakes.
If it has been more than 9 business days and your U.S. order still has not arrived, or you simply want a straight answer sooner, write to us at
Send us your order number and we will look into it with you.
Do free gifts and promotional extras always come with my order?
No. Promotional extras are only included when they are shown in your cart at checkout.
Do you offer free shipping?
Yes. Shipping is free on all orders $30+, in the U.S. and to Canada, the United Kingdom and Australia.
Below that, we charge a small fee of $4-7.
Where do you ship from?
All orders ship from our warehouse.
Can I track my order?
Yes. You can follow your order anytime on our tracking page, and our team can help by email at support@choosebased.com.
My tracking says delivered, but I didn’t get my package.
Carriers sometimes mark packages delivered a little early.
Give it 24 hours, then if it’s still missing, email us. We’ve got your back.
What if my package gets lost or damaged?
We’ll make it right. If anything shows up broken, delayed, or gone missing, email support@choosebased.com and we’ll handle it.
Do you offer priority shipping?
Not right now. Most U.S. orders arrive in 3 to 9 business days, and shipping is free on orders of $30 or more.
Returns Questions
What is the BASED Guarantee?
Our policy is simple. You’ve got 60 days from the day your order is delivered to request a refund, used or unused.
If you’re not happy, email us at support@choosebased.com and we’ll take care of it. Satisfaction guaranteed.
Do I need to return the product to get a refund?
Please email support@choosebased.com before sending anything back. We will tell you what applies to your order.
What if I used the product and didn’t like it?
That’s exactly why we have the BASED GUARANTEE. If it didn’t work for you, that’s on us, not you. Email us within 60 days and we’ll sort it out. Full stop.
How do I request a refund?
Email support@choosebased.com with your order number and what went wrong.
We respond fast, and we’ll get it sorted.
How long does it take to get my money back?
Once approved, your refund hits your original payment method within 5 to 7 business days.
What if my item arrived damaged or I got the wrong thing?
We’ll make it right.
Send us a photo and your order number, and we will review it with you.
Can I exchange it for something else?
We don’t do direct swaps, but you can get a refund and reorder whatever you want.
Or hit us up and we’ll help you pick a better fit, especially if it’s your first time.
What if I miss the 60-day window?
We’re flexible. If there’s a real issue and you’re close to the window, email us. We treat our customers like people, not policies.
Do you refund shipping costs?
If we messed up (wrong item, damaged product, etc.), yes.
If it’s just a regular refund, shipping isn’t included.
Any questions unanswered?
Reach out below.