Shower Duo

Our shampoo and conditioner contain only premium non-toxic ingredients, formulated without parabens, sulfates, phthalates or any other harsh chemicals. All ingredients are naturally derived, ensuring you're only putting the cleanest, highest quality ingredients on your hair and scalp.

Yes. Our non-toxic formulation effectively cleanses hair of dirt, oil, and product buildup while helping maintain your scalp's natural balance. Many customers report their hair also feels and looks healthier over time as it adjusts to a product that doesn't strip away beneficial natural oils.

Most users notice softer, healthier-looking hair within 2-3 washes. However, if you're transitioning from traditional low-quality chemical products, your hair may undergo a brief adjustment period of 1-2 weeks as it rebalances from its dependence on harsh synthetic chemicals.

Our non-toxic formulation works effectively for all hair types from straight to tightly coiled, fine to thick, and oily to dry. The gentle, balanced formula adapts to your hair's unique needs rather than forcing a one-size-fits-all approach.

Not at all. Our non-toxic formulation creates a satisfying lather using naturally-derived surfactants rather than cheap, harsh sulfates. Both have a refreshing & energizing peppermint scent derived entirely from essential oils, rather than cheap, synthetic fragrances.

Lather does not actually mean your hair is being cleaned. Exaggerated lather has been instilled into consumers for decades, as a mental trigger that your hair is being properly clean, but it is nothing more than a chemical reaction caused by harsh chemicals. More lather does not equal cleaner hair & scalp.

Traditional big-brand shampoo, conditioner and other hair care products are designed purely for one thing. Profit & mass-distribution. Big brands purposefully create formula's that are as cheap to create as possible, looking to cut cost wherever they possibly can, not caring about your hair & health.

If you look at the ingredient lists of most big-brand drug store shampoos, and then a dish soap, you can unfortunately & jaw-droppingly see that a few of the ingredients are the same such as 'Sodium laureth sulfate', which is also industrially used...

While the initial cost of a premium Shampoo & Conditioner like ours is slightly higher, you know for a fact you are only putting products on your head that are clean, of the highest quality, and without any harsh or low-quality chemicals.

By investing in BASED, you are investing in yourself.

Don't worry - that's why we created the BASED Guarantee. Although most customers never use it, we understand sometimes a product might not be a perfect fit.

US Delivery Times

Shipping is FREE on all orders $30+. We aim to ship your order the next business day.

United States: 3-9 working days.

The BASED Guarantee

Our 60-day satisfaction guarantee covers every order. To find out more, see our Return Policy.