Bentonite Clay
Adds natural volume and texture without weighing hair down.
BEST FOR:
Straight to Wavy Hair
2-8 Inches
Straight to Wavy Hair
2-8 Inches
Pomade
3 oz | 85 gScent:
Instant Non-Greasy Slicked & Flowy Looks
All Day Medium Hold
Naturally-Derived Ingredients
Free Shipping $30+
60-Day Satisfaction Guarantee
Natural Slicked & Flowy Looks
Without the grease or buildup.
Naturally-Derived Ingredients
Formulated without parabens & petroleum.
Scalp & Skin-Safe
Gentle & effective. Zero compromise.
All-Day Medium Hold
Flexible hold that lasts, without the buildup.
High-Performance Formula
Engineered to deliver with no compromise.
Naturally Derived Fragrance
Scented with our signature scent.
Nothing To Hide
Every ingredient listed. Every one intentional.
MAKE THE SWITCH NOW
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
SIMPLE, EFFECTIVE, BASED.
The Key Ingredients
Beeswax
Locks in your style with flexible, all-day structure and hold.
Jojoba Oil
Lightweight hydration that keeps hair soft, smooth, and clean, never greasy or heavy.
Argan Oil
Helps strengthen, smooth, and protect for visibly healthier-looking hair.
Naturally-Derived Ingredients
Science-Backed
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Frequently Asked Questions
Most pomades are loaded with synthetic shine agents, heavy oils, or synthetic fragrance bombs. BASED gives you strong, clean styling without any harsh, synthetic chemicals or fragrances that can cause irritation.
BASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.
No. It dries with flexible hold, not helmet head. No crusty texture, no flakes.
Yes. It’s reworkable with just a bit of water or damp hands, style stays flexible all day.
Yes - unlike others, we only use 9 premium non-toxic ingredients. By doing that, it's going to be gentle on your scalp, and will style your hair effectively with zero compromise. Unlike other brands (we won't name names) we will never cheap out on our ingredients, because we actually care about the long term health of our customers.
Masculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.
Yes, BASED Pomade works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Beachy Flow Duo, which is a mix of BASED Pomade and BASED Sea Salt Spray.
Don't worry - that's why we created the BASED Guarantee. Although most customers never use it, we understand sometimes a product might not be a perfect fit.
US Delivery Times
Shipping is FREE on all orders $30+. We aim to ship your order the next business day.
United States: 3-9 working days.
The BASED Guarantee
Our 60-day satisfaction guarantee covers every order. To find out more, see our Return Policy.
- Free Shipping $30+
- 60-Day Satisfaction Guarantee
Naturally-Derived Ingredients
Greasy and Overly Stiff
All Day Hold
Natural Shiny Non-Greasy Look
Easy & Fast To Apply
Cheap Synthetic Fragrance
Ingredient Transparency
Can Dry Out Hair & Scalp
Because confidence shouldn't come at the cost of your health.
3,000,000+
Have already chosen BASED.
Because confidence shouldn't come at the cost of your health.
514 Reviews
Miguel M.
25/02/2026
i hesitated on buying this product months ago and pulled the trigger and never went back since. i love the pomade and sea salt, especially because my truck is a bass build so it’s always windy, so finding a product that’s able to keep my hair looking good while sounding good is a A+ in my book. i’ve been in the works for making a hair tutorial too. thank you Based!
Baljit G. Verified
27/03/2026
The pomade really helped me achieve the wet look and texture I’ve always wanted. Been using the pomade for over 2 years now the best product I have ever used. Thank you lance and the based team. - Varun
Daniel C. Verified
04/03/2026
This pomade is one of the best one I have used so far, it just give a lot of volume and shine to your hair and it’s all natural, hands down the best product ever😮💨🔥
Karson N. Verified
21/03/2026
Such a good product I alway duo it with the Sea salt spray to get that texture from the sea salt spray and the hold with the shine with the pomade!
Alan Y. Verified
26/02/2026
I've tried all the products and they worked so well in my hair it gave so much volume and texture and the pomade and clay both have great hold
Dylan P.
25/11/2024
This Pomade is definitely the best pomade I have ever used gives you so much texture and hold! And plus it’s all natural I highly recommend!
Petra N. Verified
08/03/2026
It smells really nice and got a good hold my hair finally look better and its all natrual so you dont damga your hair. Its perfect
Jace U.
23/02/2026
I’ve been using this for a week and my hairs been so easy to style. Love it!
Usman N. Verified
14/03/2026
This and using the leave in also really helped my dry scalp in a week
Ishaan P.
01/03/2026
amazing product 10/10 hold gives me nice shine for my 2A hair
Matthew A. Verified
17/03/2026
it has good natural shine and hold perfect for asian hair
Dion G.
12/02/2026
Very good product with hood ingredients. Would buy again
Joey S. Verified
21/02/2026
Very good texture and wavy
Faiz M. Verified
27/02/2026
Good product love it
Abeeha T. Verified
19/03/2026
Amazing product
Saeed G. Verified
26/03/2026
Great product
Charlie D.
13/11/2024
I bought one of these and man I love it, it is very easy to apply and adds in tons of texture and hold. Love this product 100 percent I will buy it again.
Charlie
Miller M. Verified
24/02/2026
I think what differentiates this based product from other ones is the fact that it doesn’t make you’re hair greasy-which other products do
Mr A. Verified
11/03/2026
Rlly good just not the best hold
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Instant texture & volume
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Instant fluffy, beachy look
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