BEST FOR:

Curly to Coily Hair

2+ Inches

Curl Cream

8.5 fl oz | 250 ml

Instant Definition & Curl Control

All-Day Light Curl Hold

Naturally-Derived Ingredients

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60-Day Satisfaction Guarantee

Proof, not promises

See It In Action

Real application, real results. Know exactly what to expect.

Proof, not promises

See It In Action

Real application, real results. Know exactly what to expect.

Defined, Frizz-Free Curls All Day

Without the crunch, grease, or harsh chemicals.

Join 3,000,000+ Who've Already Chosen BASED

Naturally-Derived Ingredients
Formulated without parabens & silicones.
High-Performance Formula
Engineered to deliver with no compromise.
Deep Moisture Lock-In
Hydrates to fight dryness & frizz all day.
Scalp & Skin-Safe
Gentle & effective. Zero compromise.
Naturally Derived Fragrance
Scented with our signature scent.
Nothing To Hide
Every ingredient listed. Every one intentional.

MAKE THE SWITCH NOW

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SIMPLE, EFFECTIVE, BASED.

The Key Ingredients

Castor Oil

Reduces frizz and helps protect curls for healthier-looking, defined hair.

Agave

Defines curls while locking in moisture for long-lasting bounce.

Silk Protein

Smooths and helps strengthen hair for frizz-free, defined curls.

Vitamin B5

Adds volume and shine without weighing curls down.

Naturally-Derived Ingredients

Science-Backed

60-Day Satisfaction Guarantee

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60-Day Satisfaction Guarantee

Frequently Asked Questions

How is the BASED Curl Cream different from traditional curl creams?

Most curl creams are packed with silicones, waxes, or cheap synthetic fragrance. BASED gives you true curl care: hydration, definition, and clean ingredients that deliver real results. Zero shortcuts, zero compromises.

Who is this for?

BASED Curl Cream is made for curly and coily hair types that need definition, moisture, and control, without the crunch or overly weighing down hair.

Will it make my curls stiff or greasy?

No. It leaves curls soft, defined, and touchable. No oily film. No stiffness.

Does it help with frizz and humidity?

Absolutely. It seals in moisture and controls frizz without silicones that weigh your curls down and leave build-up.

How is the scent?

It's lightly scented with our naturally-derived fan-favorite scent Santal Sandalwood: Masculine, clean and addictive.

Can I use it with other styling products?

Yes, BASED Curl Cream works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Curly Duo, which is a mix of BASED Curl Cream and BASED Leave-in Conditioner.

What if it's not a fit for me?

Don't worry - that's why we created the BASED Guarantee. Although most customers never use it, we understand sometimes a product might not be a perfect fit.

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Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee

Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee
Free Shipping $30+
60-Day Satisfaction Guarantee

Naturally-Derived Ingredients

Instant Frizz Control

Defines & Makes Curls Pop

All-Day Light Curl Hold

Can Dehydrate Your Curls

Leaves Buildup & Overly Stiff

Cheap Synthetic Fragrance

Ingredient Transparency

Because confidence shouldn't come at the cost of your health.

3,000,000+

Have already chosen BASED.

Because confidence shouldn't come at the cost of your health.

787 Reviews

Muhammed A.

26/03/2026

Based has helped my hair alot, (especially now as I am growing it out) has made it feel healthy. The curl products work really well and make my hair look defined and hydrated. Also not causing my hair to feel heavy and full of build up.Thank you lance. I also use the hair elixir to refresh my hair in between wash days on my 3C hair, by spraying with some water then adding the hair elexir one or twice between wash days. I also use the curl cream and gel to reset my hair once between wash days. Wh...

Gabriel L.

18/03/2026

I love the curl cream and the sea salt spray and the leave in all though I did order the curly kit a while ago and they gave me the old curl cream and gave me sea salt spray instead of curl refresh spray and you guys gave me a straight hair product and it took like a month to come but that is like you guys said the shipping was bad so I am getting shampoo and conditioner and curl mouse so I overall love this product so keep up what you are doing

Jazmin S. Verified

06/03/2026

This is curl magic it made my curls so defined and the look so bouncy and healthy. It is definitely my new favorite hair product. My only complaint is since its designed for men I assume it does not have a sweet or feminine smell. That would be nice but I love it.

Calvin

08/03/2026

Curl cream, incredible incredible so amazing so incredible. Oh my goodness it’s the best. It’s the best. There’s nothing better truly there is nothing better than this. This is the greatest product in the history of products.

David A.

19/03/2026

I love the curl cream, it makes my hair feel super hydrated and healthy. The whole Based collection is extremely great as each product overperforms in their category! And they all smell great!