Inulin
Prebiotic conditioner that enhances curl definition and moisture retention.
Scent:
Free Shipping $30+
60-Day Satisfaction Guarantee
See It In Action
Real application, real results. Know exactly what to expect.
See It In Action
Real application, real results. Know exactly what to expect.
Maximum hold without the flakes or stiffness.
Naturally-Derived Ingredients
Formulated without parabens & silicones.
High-Performance Formula
Engineered to deliver with no compromise.
Strong, Lasting Hold
Locks in curls & keeps them defined all day.
Scalp & Skin-Safe
Peak performance with no compromise.
Scrunches Out Soft
Dries with a cast, scrunches out soft.
Hydrates While It Holds
Locks in moisture so curls stay soft, not dry or brittle.
SIMPLE, EFFECTIVE, BASED.
Prebiotic conditioner that enhances curl definition and moisture retention.
Boosts shine and acts as a natural humectant to lock in hydration.
Provides structure and curl memory for long-lasting, defined curls.
Delivers flexible hold and definition without being overly stiff.
Unlike drugstore gels that contain synthetic polymers (PVP, Acrylates), drying alcohols, and fillers that cause flaking and stiff casts, BASED uses clean, premium ingredients like Irish Sea Moss and Flaxseed Extract for maximum hold without the mess.
Drugstore brands use synthetic polymers because they're cheap, but they flake when scrunched out and leave nasty white residue. When you choose BASED, you get strong hold and definition with zero compromise.
Apply to damp, freshly wet hair. Take a generous amount (quarter-sized for medium length), rake through curls in sections, then scrunch upward from ends to roots. The gel will form a cast as it dries. Once fully dry, scrunch out the cast for soft, defined curls. Let it air dry or diffuse.
Yes. Layer it with the BASED Leave-In Conditioner for hydration plus hold, or apply after BASED Curl Cream for extra definition. You can also use BASED Curl Mousse at the roots for volume and BASED Curl Gel on the lengths for hold. Once you've styled, use the BASED Curl Refresh Spray on day 2 and beyond to reactivate your curls.
No. Drugstore gels use synthetic polymers (PVP, Acrylates) and fillers that flake when they dry, especially when layered with other products or scrunched out.
Our high-performance formula uses Irish Sea Moss and Flaxseed Extract for strong hold designed not to flake or leave white residue, just clean, defined curls.
The BASED Curl Gel works best for curly to coily hair (3A-4C) with at least ~4 inches of length. It provides the strong hold and structure that tighter curl patterns need for definition and frizz control.
Yes. Our Curl Gel is formulated without parabens, phthalates, silicones, and drying alcohols. We also never use cheap synthetic fragrances like others do. All of this makes it gentle enough for color-treated, keratin-treated, and chemically-treated hair like e.g. a perm.
Don't worry - that's why we created the BASED Guarantee. Although most customers never use it, we understand sometimes a product might not be a perfect fit.
US Delivery Times
Shipping is FREE on all orders $30+. We aim to ship your order the next business day.
United States: 3-9 working days.
The BASED Guarantee
Our 60-day satisfaction guarantee covers every order. To find out more, see our Return Policy.
Have already chosen BASED.
Because confidence shouldn't come at the cost of your health.

















